The numbers of horses and ponies in the United Kingdom classed as overweight or obese are ever-increasing. Dodson & Horrell recently launched a new product called Slim Down which is aimed at feeding the good doers and overweight horses and ponies.
Collaborating with their Marketing Manager & PR company, I was tasked with designing the packaging and marketing collateral for the launch. As well as this, I created the Slim Down Sam mascot which is used in advertising, merchandise and in stores.
